Life gets complicated. Momentum gets lost.
Most people don't need more productivity apps. They need help maintaining momentum.
Estimated percentage of college students with ADHD.
Of students with ADHD receive ongoing treatment and support.
Of students with ADHD also experience significant anxiety symptoms.
Struggle with executive function challenges impacting academics and well-being.
Sources: CDC, NIMH, peer-reviewed university mental health research.
M28 means Momentum 28.
Research and lived experience both point to roughly 28 days as the window where new routines, habits, and recovery patterns start to stick. M28 is designed to help you build that momentum — and then protect it for the long run.
The future of human momentum
Today's world creates constant distractions, fragmented schedules, and increasing complexity. M28 is building the operating system that helps people stay organized, coordinated, and moving forward.