Missed Deadlines
Assignments, exams, applications, and commitments pile up faster than most people can manage.
Messaging-First AI · Apple Messages
Never Lose Momentum.
The operating system for human momentum.
M28 helps students and professionals stay ahead of life through AI-powered planning, reminders, executive function support, and continuity tracking — delivered directly through Apple Messages.
Built for
StudentsParentsUniversitiesEmployers
Messaging-First PlatformBuilt Natively for Apple MessagesNative iOS App Coming Soon
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M28iMessage · Today 9:41
Your calculus exam is next Tuesday. Want a study plan?
You have 3 major deadlines next week. Let's get ahead of them.
Your refill may require action in 4 days. Want a reminder?
You've been crushing it lately. Keep the momentum going.
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iMessage
The hidden crisis on campus
Millions of students are struggling to stay on track
College students face increasing pressure from executive function challenges, mental health concerns, complex schedules, and continuity disruptions.
10–16%
Estimated percentage of college students with ADHD.
45%
Of students with ADHD receive ongoing treatment and support.
50%+
Of students with ADHD also experience significant anxiety symptoms.
Millions
Of students struggle with executive function challenges that impact academic success and well-being.
Sources: CDC, NIMH, peer-reviewed university mental health research.
Why M28 matters
Life gets complicated. Momentum gets lost.
Missed Appointments
Important appointments, renewals, and follow-ups often fall through the cracks.
Interrupted Routines
Small disruptions can quickly become major setbacks.
Most people don't need more productivity apps.
They need help maintaining momentum.
Messaging-first
The AI assistant that's already where you are
Most productivity tools require another app. M28 works directly inside Apple Messages, helping you stay organized and coordinated without changing your daily habits.
- No complicated setup
- Native iPhone experience
- Personalized AI conversations
- Proactive reminders
- Always available
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M28iMessage · Today 9:41
Morning Alex — your lab report is due Friday. Block 90 min after Bio?
Done. I'll nudge you at 2:15pm and prep an outline.
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iMessage
How M28 works
Your AI momentum assistant
01
Connect Your Life
Calendar, routines, commitments, goals, deadlines, and important events.
02
Stay Ahead
M28 proactively identifies upcoming risks, conflicts, and opportunities.
03
Keep Moving Forward
Receive personalized recommendations and reminders through Messages.
04
Build Momentum
Create consistency and reduce cognitive overload over time.
Core features
Designed for momentum
AI Planning Assistant
Executive Function Support
Smart Reminders
Continuity Tracking
Deadline Management
Routine Building
Personalized Insights
Messaging-First Experience
Private & Secure
Future Native iOS App
Momentum Score™
Know Your Momentum.
M28 turns daily habits, routines, and commitments into a simple score that helps you stay ahead of life.
- A simple 0–100 score for how consistently you show up
- Powered by calendar, routines, planning, and check-ins
- Optional Apple Health signals for sleep and activity
MomentumThis Week
Momentum Score
82
out of 100
Building Momentum 🚀
↑ +7 This Week
5/5
Plan
6d
Sleep
4/7
Active
Safety & continuity
Staying on track isn't just about productivity
Continuity matters.
Medication Interruptions
Students often face refill delays, provider changes, insurance issues, and medication shortages.
Executive Function Challenges
Missed responsibilities can impact grades, well-being, and long-term success.
Unsafe Alternatives
Counterfeit pills sold as prescription stimulants have been linked to serious overdoses and student deaths.
M28 helps students stay connected to legitimate care, trusted routines, and important commitments before problems escalate.
M28 is not a pharmacy, healthcare provider, or telehealth service.
For everyone in the loop
Built for student success — and the people who support it
Students
From classes and exams to routines and responsibilities, M28 helps students stay organized, consistent, and confident.
- Stay ahead of deadlines
- Reduce overwhelm
- Build better habits
Parents
M28 helps students build independence while giving parents confidence that important commitments are not being overlooked.
- Encourage independence
- Support healthy routines
- Stay on track
Universities
Proactive AI coordination that helps students stay organized and engaged — supporting retention and well-being.
- Improve retention
- Support student success
- Reduce disruptions
Our vision
The future of human momentum
Today's world creates constant distractions, fragmented schedules, and increasing complexity. M28 is building the operating system that helps people stay organized, coordinated, and moving forward.
Our mission
Help people maintain momentum.
We believe technology should reduce cognitive overload — not create more of it.
Coming soon
Coming soon to the Apple App Store
A dedicated native iOS app is currently in development. Join the waitlist to receive early access.
TodayTue 24
Good morning, Alex
78
Momentum
On a 6-day streak
You're ahead of 3 deadlines this week.
Calculus exam
Tue · Study plan ready
Refill check-in
In 4 days
Lab report draft
Submit by Fri
Routine: Sleep by 11
5 of 7 nights
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M28iMessage · Today 9:41
Routine check: Sleep by 11 tonight?
Nice. Streak: 6 days 🔥
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iMessage
Waitlist
Join the M28 waitlist
Help shape the future of AI-powered momentum.
FAQ